Objective:

Duraflame is the world brand leader in firelogs, and that’s probably because they invented the category more than 50 years ago. Since then, they’ve sold their environmentally sustainable wood-wax, recycled fire logs to over fifty million customers across the United States. They came to us with a desperate need to update their website design, user experience and help make the brand more relevant to a younger audience.

Execution:

A new content strategy making Duraflame relevant, and giving people a reason to find them on the web. Complete overhaul of the user experience and website design, creating a modern, fresh look, featuring animated elements and new photography.